Commercial Lead – Luxury Boutique Hospitality

Commercial Lead – Luxury Boutique Hospitality

Regional Boutique Hospitality Portfolio | Thailand-Based

Location: Greater Bangkok

 An exciting opportunity has arisen for a commercially driven hospitality professional to join a growing regional hospitality group operating distinctive experiential and nature-focused properties across Southeast Asia.

This role is ideal for someone who enjoys the commercial side of hospitality and wants broader ownership beyond a traditional sales or marketing function. The successful candidate will take the lead in shaping overall commercial strategy, driving revenue growth, strengthening market presence, and coordinating sales, marketing, PR, and distribution efforts across multiple properties.

Key Responsibilities

• Develop and execute the overall commercial strategy across a portfolio of hospitality properties.
• Drive occupancy, revenue growth, and market expansion initiatives.
• Lead commercial planning across sales, marketing, PR, partnerships, and distribution channels.
• Identify new business opportunities, partnerships, and revenue streams.
• Strengthen relationships with travel trade partners, tour operators, and key stakeholders.
• Represent the company at industry events, trade shows, and networking functions.
• Drive direct booking strategies while optimizing distribution channel performance.
• Monitor commercial performance and recommend proactive improvement initiatives.
• Collaborate closely with operational teams to ensure commercial objectives are achieved.

Qualifications

• 5-8 years of experience within hospitality sales, marketing, commercial management, revenue management, or business development.
• Strong understanding of trade sales, distribution channels, and hospitality marketing.
• Entrepreneurial mindset with a proactive and hands-on approach.
• Comfortable working within a growing and agile business environment.
• Passionate about hospitality, travel, experiential tourism, and destination storytelling.
• Strong English communication skills.
• Regional exposure or experience working with international markets would be advantageous.

Why Consider This Opportunity?

• Opportunity to build and lead commercial strategy rather than simply execute it.
• Direct exposure to senior management and business decision-making.
• Regional scope across multiple Southeast Asian markets.
• Visible impact on business growth and commercial success.
• Excellent platform for future leadership development.